Deep Obsession Recordings
Label Interview & Guest Mix
Deep Obsession Recordings is a house music label based in Johannesburg, South Africa. They were nominated in the Dance Music Awards South Africa in 2019 and were founded in 2013 by Buder Prince. The labels focus is on deep house, soulful and afro house sounds.
How did the label come to be - what’s the story of how why you created it?
The reason I created the label is to discover underground artist across the globe.
Why the name?
I was obsessed when it comes to deep house so I stared my podcast called Deep Obsession Recordings and after gaining followers I decided to make it into a record label. The reason I named my podcast Deep Obsession Recordings was because I knew one day I would turn it in to a record label.
What were the biggest challenges you had to get to release one?
When the label started I didn’t have artists and many followers on social media.
What was the best piece of advice anyone gave you along the way?
Do what you love. Better to try than to not try at all.
What makes the label unique?
The artist are the ones that makes the label to be unique.
What’s your musical policy - what do you look for?
Quality, rhythm and good mixing.
What producers have you had on the label that sum up the style you want best?
Not to says others are not the best but this ones are my best include Tebza De Soul, Future Kings Of House – SA, 8nine Muzique, Derrick Flair, Essential 47, Deeper Beats, Veesoul & Aquadeep, Takashi Kurosawa, Leo Megma, EL Capino, Alfonso Bottone (Wearing Shoes) Swati Tribe, Malaisha.
How do you go through demos, how do you like people to send them, what’s your process?
I go through demos we’re sent weekly.
How long do you plan between signing a track and release?
I don’t plan if it moves me I go for it.
How do you go about creating the artwork?
I have my own style of creating artwork but sometimes I design according to the way the release is connecting with my soul or getting inspiration from the artist story behind the release.
Do you work with artists to help them develop their brand/audience?
Yes, every artist is a brand.
What’s been the most successful release to date and your personal favourite?
Alfonso – Swissair EP and Tebza De Soul – Isolated
What do you do around a release - promotion etc?
Post on all our social media platforms eg. promo videos, link sharing and promoting on different podcast shows.
Do you have merchandise?
Yes.
What’s the better revenue source for the label retail sales or streaming?
Streaming.
What’s the hardest thing you find with releases?
Piracy.
How often do you have a release?
Weekly.
Do you use a promo list and can people apply to get on the list?
Yes, only if they run podcast shows or radio show - they can apply because it will be for promotional use.
Do you use a PR company or the services for that a distributor sometimes offers?
I use services that are offered by the distributors most of the time.
How important to the release is airplay, DJ support, artist self-promotion?
Airplay is very important because it boost brand/artist to gain more audience.
How much work do you put into social media promotion or paid advertising on social media?
I put a lot of work on social media because most of our fans from social media. Posting releases and links for stores were they are available to purchase.
Do you do any events or club nights?
Yes, annual events.
What releases have you got lined up for near future?
Judy Jay – Storm (Remixes), Buder Prince - Anointed Elements 6 (Compilation), 8nine Muzique – Cloud Nine EP
What do you think the big issues ahead are?
Piracy/downloading music on free sites.
Where can people follow you?
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