People often ask us how they can market their music, label, and content so that it reaches as many people as possible. Below we look at the basics of how you can market your own music and label so that it gets enough eyeballs and ears on it that you skyrocket to the top of the charts and are DJing at tomorrowland in no time.

 

How to Market Your Record Label?

 

Step 1.

Create a hub.

 

Whether it is Facebook, Instagram, Spotify or a website - make one of these platforms your priority where you want your users to read your content, listen to your music and interact with your label and brand. It’s much harder and more time consuming trying to build up 5 platforms at the same time, than building up one kick ass platform that dominates all of it’s competitors. By all means keep the other platforms current and engaging to your audience, but use them as vehicles to drive traffic to your main platform. That way Google and Facebooks' algorithms will see you have one dominant hub receiving traffic from multiple places and that will push you up the ranks in search.

 

Step 2.

Know your audience.

 

Before you even decide to build a website, Facebook page, or Instagram account. Decide who you want to engage with, have watch, and listen to your content and ultimately buy your music. Pick a niche, age group or country and produce music and content specifically for them. That way you will not be casting the net too wide and spreading your offer too thinly and will automatically build a loyal following from the get go who resonates with your label, artists, sound or events. Focus on one market to begin with and dedicate to delivering what they react well to, then in the future once you have gained loyalty and established yourself and market share from that audience, find a new market you want to reach. This is how you will grow your brand, music and label sustainable. Bit by bit, audience by audience and avoid doing what some do in buyer likes, followers and fans - it's false economy as fake people cannot buy your product.

 

Step 3.

Measure, Benchmark and Test.

 

In an era where people are using data for evil to sell ads and personal information. You can use data for good to optimize content for your audience. Once you get rolling, set-up analytics on your website or social pages and start monitoring how many people are coming to your website, what they are looking at, and what they aren’t looking at. This allows you to benchmark and measure growth and success. But also gather information on what kind of music your audience likes listening too, what they enjoy reading, and what they like looking at. Do more of the stuff people like, and less of which they hate. This eventually will become so ingrained in everything you do that you will be able to somewhat predict what type of content will become viral and get the attention of your audience.

 

For the people who don’t like to delve into this techy realm, invest in someone to set it up and do it for you, Untitled Music uses Jordan Optimisation, a specialist Analytics company and it has aided in the growth of our label infinitely.

 

Step 4.

Do good shit, and be consistent.

 

At the end of the day you have to be producing and making music and content that is good and can develop new audiences away from the same old social media cliques. No one likes shit music or content - so keep honing your craft, pushing it out there, and be consistent with what you do. Eventually you will get recognised and begin to grow. It takes time but if you stick at it, you will eventually taste success.