Soul Beach Records
Label Profile
Soul Beach Records is a pretty new label to me, first appearing on my High 5ives show but stirring my interest immediately. It's funky swaggering beats and positivity was an instant hit for me and as further promos landed in my inbox I wanted to know more about the label and the idea behind it. Run and operated by Vertigini aka Arthur, Soul Beach Records is a digital label based in Kazan City, Russia focused on house music, deep house, nu disco and deeper funk.
How did the label come to be - what’s the story of how why you created it?
I would like to tell you a beautiful story about how I was sitting in a magical garden, reading a book under a tree, and then an apple fell on my head, after which this "brilliant" idea came to me. No, in fact, everything is very simple, I just came across the fact that some labels do not pay royalties, so I decided to release my music myself. But I wanted to open a label when I didn’t even fully understand what it was, it was even before I started releasing my own tracks. In my understanding, a music label is a team of like-minded people who are very fond of music, consisting of both artists and various kinds of managers helping to develop it. Ultimately, this is what I am striving for.”
What were the biggest challenges you had to get to release one?
So far I have not encountered big problems with releases, I hope this does not happen in the future.
What was the best piece of advice anyone gave you along the way?
"You need to believe in yourself and your goals”
What makes the label unique?
Management. I think it depends on how you manage this label, this applies to music, “appearance” and history, and more.
What’s your musical policy - what do you look for?
It all comes from the label’s name, “Soul Beach”, I’m looking for music that would be great for parties on the beach, in my opinion this is music that fits the description of styles like Nu Disco / Funky Garage / Deep Funk, even if it’s Deep House, this should have an instrumental arrangement, with the use of guitars, pianos or something like that.
What producers have you had on the label that sum up the style you want best?
Most of all, I think Bonetti fits. But to one degree or another, almost everyone is suitable.
How do you go through demos, how do you like people to send them, what’s your process?
The most popular way is to get a demo in the mail with a private link to the Soundcloud. This is the most convenient way for me. This is convenient to check both from a laptop and from a phone.
How long do you plan between signing a track and release?
If I understand your question correctly, then this is about a couple of months.
Do you work with artists to help them develop their brand/audience?
Not yet. It is in the plans.
What’s your view on artists albums?
I think the album is a way to tell about myself. Show yourself real. But you should also release an album when you can’t be called a “newbie”.
What’s been the most successful release to date and your personal favourite?
Equally equally successful were my own “Vertigini - Hypno Dance” and “Do It” by Bonetti, but Bonetti has the prospect of being more successful, as of today he is in active sales and is included in the TOP10 Nu Disco on Traxsource. At the moment, my favorite release is "On The Real EP" by Jude Brown, I really like the first track.
What do you do around a release - promotion etc?
The promotion includes a newsletter on a promo player that includes a huge number of well-known DJs and radio shows, as well as advertising on social networks.
Do you have merchandise?
Not at the moment, but it will be in the future.
How often do you have a release?
Previously, it was every second Friday, now it will be every Friday.
Where would you most want people to buy the music?
Worldwide.
Where can people follow the label?
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